Hello I’m Paula

William Morris, the 19th century artist and writer said: “Have nothing in your house that you do not know to be useful, or believe to be beautiful.”

I’ve extended this metaphor to user experience–for every user experience should be both useful and beautiful. That has always been my goal as a content designer, content strategist and UX writer.

As well, I am an accomplished web producer, writer and editor of ongoing, highly-productive copy that informs, enlightens, and entertains.

I’m interested in new technologies, which I learn quickly, and I can craft and implement content that will add value to internal and external customer’s experiences.

Here’s just some of what I do

Content Creation	UX Writing	Content Analysis	Web & App Work
Headlines, Blurbs & Taglines	E2E User Flows & Journey Maps	Competitive Analysis	Landing Pages
Training Content, Blogs & White Papers	Taxonomy & Labeling	Content Style Guides	Information Architecture
Scenarios & Personas	Banners & Microcopy	Tone of Voice Frameworks	Wireframes & Prototypes
Social Media, Marketing Materials & POS	AI Prompt Engineering & Content Curation	Content Usability Assessments	Shortform & Longform Copy
Video Scripts and Narratives	User Assistance	Data-Driven Content Selection	Ecommerce product reviews

I am known for my successes in managing projects from their original ideation through to final creation, and have been credited with helping past employers attain important branding and revenue goals.

Throughout my professional career, I’ve created and arranged words to suit each customer, employer and situation. And then made sure each customer found their experience both useful and beautiful.